TAG Heuer, the reference brand for luxury sport watches and chronographs since 1860, ranks in fourth place worldwide among Swiss manufacturers of luxury watches. Athletics have always been an innovative source of inspiration for TAG Heuer’s development and manufacturing of time-measuring devices distinguished by their invariably fine performance, high precision and great prestige. This proud history began in the 1920s with the early Olympic Games and continues today with the F.I.A. Formula 1 World Championship.